La evolución de los periódicos digitales frente a los convencionales como soporte publicitario

Doctoral thesis Spanish OPEN
Solís Baena, Jorge;
  • Publisher: Universidad Complutense de Madrid
  • Subject: Internet | Periodismo

Research performed in this thesis studies the growth and evolution of advertising investment in digital media compared to traditional printed media, in particular daily newspapers. By means of advertising inserts in printed newspaper and online newspapers, the study’s o... View more
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