Product Line Rivalry with Brand Differentiation

Article, Preprint English OPEN
Gilbert, Richard J; Matutes, Carmen;
(1989)
  • Publisher: eScholarship, University of California
  • Journal: volume 41,issue 3 September,pages223-40
  • Subject: entry | Social and Behavioral Sciences | Business | product differentiation | product differentiation, entry, oligopoly, Social and Behavioral Sciences, Business | oligopoly

Competition with product rivalry is examined in a model where products are differentiated by both quality and brand name. With no commitment, firms produce a full product line. When firms can commit to restrict their product offerings, firms specialize if the degree of ... View more
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