Mobile Marketing

Article, Research English OPEN
竹安, 数博 ; Takeyasu, Kazuhiro (2005)
  • Publisher: 大阪府立大学経済学部
  • Journal: 大阪府立大學經濟研究, volume 50, issue 2・3・4, pages 61-72 (issn: 0451-6184)
  • Related identifiers: doi: 10.15496/publikation-23181
  • Subject: Marketing | coupon marketing | mobile marketing; target segment; segmentation; measurability | Management | cyber marketing | mobile marketing
    • ddc: ddc:650

This article deals with one of the modern trends in marketing communication, which is mobile marketing. Towards the end of 2008, several projects which use mobile phones for target marketing communication were launched. Commercial SMS´s are sent on the base of agreement... View more
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