The Effect of Word of Mouth on Sales: Online Book Reviews

Preprint OPEN
Judith A. Chevalier; Dina Mayzlin;
  • Subject: Advertising, word-of-mouth, source credibility, internet marketing
    • jel: jel:L8 | jel:M31 | jel:L1 | jel:D83 | jel:D81

The creation of online consumer communities to provide product reviews and advice has been touted as an important, albeit somewhat expensive component of Internet retail strategies. In this paper, we characterize reviewer behavior at two popular Internet sites and exami... View more
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