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  • Publisher: Academica Brâncuşi
  • Journal: Constatin Brancusi University of Targu Jiu Annals - Economy Series,volume 1,issue February,pages253-257 (issn: 1844-7007, eissn: 1844-7007)
  • Publisher copyright policies & self-archiving
  • Subject: marketing mix, marketing mix optimization, marketing mix variables, marketing strategies | HF1021-1027 | HB71-74 | marketing mix | Economics as a science | marketing mix optimization | Commercial geography. Economic geography | marketing mix variables

The paper presents the marketing mix and the necessity of the marketing mix optimization. In the marketing mix a particularly important issue is to choose the best combination of its variables, this lead to the achievement objectives, in time. Choosing the right marketi... View more
  • References (4)

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    [11].Wilmshurst J., Mackay A., Fundamentals and practice of marketing, Butterworth-Heinemann, Oxford, 2002.

    [12].Verstage J., Marketing, ICSA Publishing Ltd, London, 2005.

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