Technological change in the wine market? The role of QR codes and wine apps in consumer wine purchases

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Lindsey M. Higgins; Marianne McGarry Wolf; Mitchell J. Wolf;

As an experiential good, wine purchases in the absence of tastings are often challenging and information-laden decisions. Technology has shaped the way consumers negotiate this complex purchase process. Using a sample of 631 US wine consumers, this research aims to iden... View more
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