Optimal Stochastic Advertising Strategies for the U.S. Beef Industry

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Kun C. Lee; Stanley Schraufnagel; Earl O. Heady;

An important decision variable in the promotional strategy for the beef sector is the optimal level of advertising expenditures over time. Optimal stochastic and deterministic advertising expenditures are derived for the U.S. beef industry for the period `1966 through 1... View more
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