Alcohol Advertising And Motor Vehicle Fatalities

Article, Preprint OPEN
Henry Saffer;
(1994)
  • Journal: The Review of Economics and Statistics,volume 79,issue 3 August,pages431-442
  • Related identifiers: doi: 10.1162/003465300556841
  • Subject:
    • jel: jel:I1 | jel:M3

The purpose of this paper is to empirically estimate the effect of alcohol advertising on motor vehicle fatalities. The concept of an industry level advertising response function is developed and other empirical issues in estimating the effects of advertising are review... View more
  • References (1)

    Ackoff, R. and J. Emshoff, 'Advertising Research at Artheuser-Busch, Inc. (1963-68)", Management Review, Winter, 1975, 1-15.

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