Willingness to purchase Genetically Modified food: an analysis applying artificial Neural Networks

Preprint OPEN
Salazar-Ordóñez, M.; Rodríguez-Entrena, M.; Becerra-Alonso, D.;
(2014)
  • Subject: Genetically Modified Food, Willingness to purchase, Artificial Neural Network, Food Consumption/Nutrition/Food Safety,

Findings about consumer decision-making process regarding GM food purchase remain mixed and are inconclusive. This paper offers a model which classifies willingness to purchase GM food, using data from 399 surveys in Southern Spain. Willingness to purchase has been meas... View more
Share - Bookmark