Privacy and security in e-commerce

Article English OPEN
Milan Mandić;
(2009)
  • Publisher: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
  • Journal: Tržište,volume 21,issue 2,pages247-260 (issn: 0353-4790)
  • Subject: Marketing. Distribution of products | e-privacy | e-trust | HF5410-5417.5 | e-security | electronic commerce, e-security, e-privacy, e-trust | electronic commerce
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

Consumer distrust and concerns, mainly in regards to the protection of their private information and risk of being exposed to online frauds, have been the main obstacles in online commerce. This paper analyzes some of the most significant aspects of trust in e-commerce,... View more
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