TWO FACES OF MASCULINITY IN AXE CHOCOLATE ADVERTISEMENT

Article English OPEN
Bernadeta Ririn; Lulu L. Amalia;
(2012)
  • Publisher: Universitas Pendidikan Indonesia
  • Journal: Indonesian Journal of Applied Linguistics (issn: 2502-6747, eissn: 2301-9468)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.17509/ijal.v1i2.90
  • Subject: Special aspects of education | ideology | advertisement | semiotics | P101-410 | LC8-6691 | Language. Linguistic theory. Comparative grammar

Abstract: An advertisement has never been departed from an ideology. Although it occurs implicitly, an ideology in an advertisement is able to make someone believe in particular value of life. This study tries to reveal the ideology both in positive meaning as a belief ... View more
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