PROMOTIONAL ACTIVITIES FOR THE PURPOSE OF IMPROVING THE OFFER OF TRAVEL AGENCIES IN PRIMORJEGORSKI KOTAR COUNTY–CROATIA

Article English OPEN
Lasinger Siladjev, Jasna;
(2017)
  • Publisher: University of Tourism and Management
  • Journal: UTMS Journal of Economics (issn: 1857-6974, eissn: 1857-6982)
  • Publisher copyright policies & self-archiving
  • Subject: product | marketplace | HB71-74 | Economics as a science | M31 | communication | demand | promotion
    • ddc: ddc:330

The purpose of this paper is to stress the importance of promotional activities in advancing offers of travel agencies and their overall business profitability. More specifically, the paper examines elements of the promotional mix used by travel agencies when communicat... View more
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