Destination Personality: An Application of Brand Personality to Tourism Destinations

Article English OPEN
Ekinci, Yuksel; Hosany, Sameer;
  • Related identifiers: doi: 10.1177/0047287506291603
  • Subject: Faculty of History and Social Science\Management | destination personality | tourists’ behavioural intention | destination branding | destination image | product and brand personality | Research Groups and Centres\Management\Information and Communication Management

In an increasingly competitive tourism market place, destination marketers face the challenge of attracting tourists through destination branding and destination personality building practices. As places become substitutable, destination personality, defined as the set ... View more
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