A VISION OF ORKUT´S USERS: STUDYING THIS PHENOMENON THROUGH COGNITIVE ABSORPTION

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Löbler,Mauri Leodir; Visentini,Monize Sâmara; Estivalete,Vania de Fátima Barros;
(2011)

This study aims to identify the influence that Cognitive Absorption has on the intention of using Orkut. It happens due to the fact that Cognitive Absorption is related to the state of deep involvement users carry with an individual task, performed with the support of I... View more