Use of Marketing Instruments in Development of towns and regions: Case Study Slovakia

Conference object, Preprint English OPEN
Milan Bucek; Renata Paulickova;
(2003)
  • Publisher: European Regional Science Association (ERSA) Louvain-la-Neuve
  • Subject:
    • ddc: ddc:330

It is possible to apply the marketing conception also by managing and developing towns. Marketing as a scientific discipline has started to apply in specific conditions of managing of the public sector in 1980s. The interest in this discipline in the conditions of the S... View more
  • References (15)
    15 references, page 1 of 2

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