The influence in the operative procedure

Bachelor thesis Czech RESTRICTED
KAPOUNOVÁ, Radka;
(2010)
  • Subject: motivation; stimulace; stimulation resources; stimulation; motivační program; motivace; motivation programme; stimulační prostředky | motivation; potřeby; samoregulace; ovlivňování; manipulating; rada pro reklamu; board advertising; advertisement codex; needs; reklamní kodex; zákazník; media; regulation; spotřebitel; costumer; motivace; advertisement; self-regulation; regulace; reklama; consumer; média
    acm: ComputingMilieux_MISCELLANEOUS

This essay is focused on examining of the influence of global mass media on people´s lifestyle and shopping behaviour of consumers. It desribes the problems of how today?s people percieve advertising and what they think of it. It also evaluates the pros and cons of adve... View more
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