Personal Level Customer Orientation in Russian Direct Selling Market

Article OPEN
Alexander Rozhkov;
(2014)
  • Publisher: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
  • Journal: Tržište, volume 26, issue 1, pages 7-22 (issn: 0353-4790)
  • Publisher copyright policies & self-archiving
  • Subject: Marketing. Distribution of products | Russia | customer orientation, Russia, direct sales, person-to-person relations | HF5410-5417.5 | person-to-person relations | customer orientation | direct sales

In the modern world the importance of customer orientation cannot be underestimated. It hugely impacts the overall business performance, as well as separate areas of business-customer interaction. In this paper, we examine the role of personal level relations and custom... View more
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