Bringing to Market Technological Innovation: What Distinguishes Success from Failure

Other literature type, Article English OPEN
Frattini, Federico; Massis, Alfredo De; Chiesa, Vittorio; Cassia, Lucio; Campopiano, Giovanna;
(2012)
  • Publisher: InTech
  • Journal: International Journal of Engineering Business Management,volume 4,issue Godište 2012 (issn: 1847-9790, eissn: 1847-9790)
  • Subject: Commercialization of innovation; high-tech marketing; early market; mainstream market; adoption network

Commercialization is a critical step in technological innovation. Nevertheless, many scholars believe that it is often the least well-managed activity of the whole innovation process. The launch stage seems to be particularly critical in high-technology markets because ... View more
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