Affiliate marketing

Bachelor thesis Czech RESTRICTED
Ureš, Michal (2012)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: partnerský program; Internet advertising; affiliate marketing; internetová reklama; provize; commision; partner programme | affiliate marketing; marketing; affiliate partner; internetová reklama; internet advertisement; affiliate program | sebsite monetization; commission sales; provizní prodej na internetu; affiliate marketing; monetizace webu | online marketing; promotion; affiliate; products; onlinejazyky.cz
    acm: GeneralLiterature_MISCELLANEOUS

This bachelor's thesis focuses on the topic of online affiliate marketing from the perspective of an internet entrepreneur. In the first, theoretical part, it characterizes the affiliate marketing, describes different, significant affiliate solutions in the Czech market and opportunities for their implementations. In the second, practical part, it concentrates mainly on an affiliate program of a company called GameLeader, s.r.o. It analyses expectations of the business from the implementation of the affiliate program and evaluates if the expectations have been met. The data obtained from marketing campaigns of gaming internet magazine Zing.cz, which is a part of the affiliate program of the organisation, is analysed in the last part of the bachelor's thesis. Finally, it formulates general recommendations for implementation and configuration of marketing campaigns in an affiliate program, based on examined data.
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