Electronic word of mouth about medical services

Research, Preprint English OPEN
Hinz, Vera; Drevs, Florian; Wehner, Jürgen;
(2012)
  • Publisher: University of Hamburg, Hamburg Center for Health Economics (HCHE) Hamburg
  • Subject: Virales Marketing | hospitals | online reviews | Gesundheitswesen | health care management | Electronic word of mouth,online reviews,health care management,hospitals | Internet | Electronic word of mouth
    • ddc: ddc:330

Electronic word of mouth (eWOM) about medical services gains growing popularity from the part of health care users, accompanied with a high reluctance of health care providers towards existing platforms, fearing unqualified, negative reviews driven by motives of vengean... View more
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