Consumer involvement in oral nutritional supplements purchasing behavior

Article English OPEN
Fitriyani, Dwi Meilia; Yuliati, Lilik Noor; Simanjuntak, Megawati;
(2017)
  • Publisher: Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
  • Journal: Independent Journal of Management & Production (issn: 2236-269X)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.14807/ijmp.v8i2.525
  • Subject: Consumer Involvement | Management. Industrial management | Purchasing behavior | HD28-70 | Motivation | Consumer Involvement; Motivation; Stimulus Factor; Oral Nutritional Supplements; Purchasing behavior | Stimulus Factor | Oral Nutritional Supplements

The paper aimed to get insight of consumer involvement in purchasing behavior towards ONS (Oral Nutritional Supplements) for children. By implementing an online survey with sample size of 100, the research investigated the factors (motivation and stimulus factor) influe... View more
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