Article German OPEN
PETE Stefan; CARDOS Ildiko Reka;
  • Publisher: University of Oradea
  • Journal: Annals of the University of Oradea: Economic Science,volume 1,issue 1 July,pages570-576 (issn: 1222-569X, eissn: 1582-5450)
  • Publisher copyright policies & self-archiving
  • Subject: managerial accounting, ABC, customer relationship management, customer profitability analysis, organizational performance | managerial accounting | ABC | HF5001-6182 | Business | customer profitability analysis | HG1-9999 | customer relationship management | organizational performance | Finance
    • jel: jel:M41

In the last years many organizations realized that market orientation is essential to their success. Satisfying the needs of customers, offering them products and services which meet their desires and demands, customer loyalty can increase profitability for long term. A... View more
  • References (30)
    30 references, page 1 of 3

    1. Abbott J. (2001) Data everywhere - and not a byte of use?, Qualitative Market Research, 4/3,pp. 182-92;

    2. Albu N., Udroiu S. (2009) Managementul performanţei. Studiu de caz privind gestiunea relaţiilor cu clienţii, Revista CECCAR, Contabilitatea, expertiza şi auditul afacerilor, Nr. 7, Iulie/2009;

    3. Anderson E.T. (2002) Sharing the wealth: when should firms treat customers as partners?, Management Science, Vol. 48, No. 8, pp. 955-971;

    4. Ang L., Buttle F. (2006) Customer retention management processes. A quantitative study, European Journal of Marketing, Vol. 40, No. ½, pp. 83 - 99;

    5. Baker T. (2002) Customer-focused organisations: challenges for managers, workers and HR practitioners, The Journal of Management Development, 21(3/4), pp. 306-14;

    6. Bih-Ru L. (2007) Management accounting in ERP interated MRP and TOC environments, Industrial Management&Data Systems, Vol. 107, No. 8, pp. 1188-1211;

    7. Bitner M.J., Ostrom A.L., Meuter M.L. (2002) Implementing successful self-service technologies, Academy of Management Executive, Vol. 16, No. 4, pp. 96-109;

    8. Chen I.J., Popovich K. (2003) Understanding customer relationship management (CRM). People, process and technology, Business Process Management Journal, Vol. 9, No. 5, pp. 672-688;

    9. Coner A., Gungor M.O. (2002) Factors affecting customer loyalty in the competitive Turkish metropolitan retail markets, Journal of American Academy of Business, Cambridge, Vol. 2, No. 1, pp. 189-95;

    10. Corner I., Hinton M. (2002) Customer relationship management systems: implementation risks and relationship dynamics, Qualitative Market Research, Vol. 5, No. 4, pp. 239-51;

  • Related Organizations (2)
  • Metrics
Share - Bookmark