A MANAGERIAL AND COST ACCOUNTING APPROACH OF CUSTOMER PROFITABILITY ANALYSIS

Article German OPEN
PETE Stefan; CARDOS Ildiko Reka;
(2010)
  • Publisher: University of Oradea
  • Journal: Annals of the University of Oradea: Economic Science,volume 1,issue 1 July,pages570-576 (issn: 1222-569X, eissn: 1582-5450)
  • Publisher copyright policies & self-archiving
  • Subject: managerial accounting, ABC, customer relationship management, customer profitability analysis, organizational performance | managerial accounting | ABC | HF5001-6182 | Business | customer profitability analysis | HG1-9999 | customer relationship management | organizational performance | Finance
    • jel: jel:M41

In the last years many organizations realized that market orientation is essential to their success. Satisfying the needs of customers, offering them products and services which meet their desires and demands, customer loyalty can increase profitability for long term. A... View more
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