Advertising Content

Article, Preprint OPEN
Simon P. Anderson; Régis Renault;
  • Journal: American Economic Review, volume 96, issue 1 March, pages 93-113
  • Related identifiers: doi: 10.1257/000282806776157632
  • Subject: informative advertising, search, content analysis, information disclosure, persuasion game | content analysis; information disclosure; informative advertising; search
    • jel: jel:D42 | jel:M37 | jel:L15

Empirical evidence suggests that most advertisements contain little direct informa- tion. Many do not mention prices. We analyze a firm'ss choice of advertising content and the information disclosed to consumers. A firm advertises only product informa- tion, price infor... View more
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