Marketing communication in tourism

Bachelor thesis, Master thesis Czech RESTRICTED
JUSKOVIČOVÁ, Klára (2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: podpora prodeje; tourism; marketingová komunikace; sales; marketing communication; promotion; cestovní ruch | personal sale; podpora prodeje; reklama; public relations; marketing; marketingová komunikace; Tourism; osobní prodej; marketing communication; sales promotion; advertisement; Cestovní ruch

The aim of this graduation thesis was to analyze some possibilities of marketing communication in tourism. For this analize were chosen travel agencies in Tábor. The partial objects consisted in the analysis of supply of researched travel agencies including their market... View more
Share - Bookmark