TRANSLATING LATENT TRENDS IN FOOD CONSUMER BEHAVIOR INTO NEW PRODUCTS

Conference object, Preprint OPEN
Gellynck, Xavier; Kuhne, Bianka; Van Wezemael, Lynn; Verbeke, Wim;
(2010)
  • Publisher: European Association of Agricultural Economists (EAAE) ; American Agricultural Economists Assocation (AAEA)
  • Subject: Agriculture and Food Sciences | New Product development, Trend analysis, Novel trend implementation tool, Agricultural and Food Policy, Consumer/Household Economics, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, Food Security and Poverty, Health Economics and Policy, M31, O31, O32,

For successful product development it is important to explore the latent changes in consumer behavior prior to the product development process. The identification of a latent trend before the manifestation moment can be achieved by trend analysis. Trend analysis deliver... View more
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