The Quality of Banking Services in Light of the Financial Transformations and Their Impact on the Marketing Performance of the Banks in Gaza Strip

Article English OPEN
Al Hila , Amal ,; Alhelou , Eitedal ,; Al Shobaki , Mazen ,; Abu Naser , Samy S;
(2017)
  • Publisher: HAL CCSD
  • Subject: Gaza Governorates | Banking Services | Marketing Performance | Banks | [SHS.GESTION] Humanities and Social Sciences/Business administration | [ SHS.GESTION ] Humanities and Social Sciences/Business administration | Financial Transformation | Quality

International audience; This study aimed to investigate the effect on the quality of banking services marketing performance of banks operating in the Gaza Strip in light of the financial transitions from the perspective of employees, and the disclosure of the relationsh... View more
  • References (31)
    31 references, page 1 of 4

    [1] Abdelkader, Brich (2005). "The quality of banking services as an input to increase the competitiveness of banks", Journal of North African Economics - Algeria, Issue (3).

    [2] Abdul Hamid, Abdulmutallab (2010). "The Economics of Banking Technology," The Modern Chain of Banks, Investment Funds and the Stock Exchange ", United Arab Marketing and Supply Company.

    [3] Abu Amuna, Y., Al Shobaki, M., Naser, S. S. A., & Badwan, J. (2017). Understanding Critical Variables For Customer Relationship Management In Higher Education Institution From Employee Perspective. International Journal of Information Technology and Electrical Engineering, 6(1), 10-16.

    [4] Aggarwal, N & Gupta, M., (2006), "Marketing Performance Measures: current Status in Indian companies, Decision, 33(1).

    [5] Akroush, Mamoun N. (2008). "The Effect of Service Quality on Banks Marketting Performance: An Empirical Investigation of Managers Perspectives", Dirasat, Administrative Sciences, Volume 35, No. 1.

    [7] Al-Basir, Suleiman Abdullah (2013). "The Relationship between the Quality of Banking Services and Marketing Performance Indicators: An Empirical Study on a Sample of Saudi Banks Operating in the Qassim Region", Journal of Administrative and Economic Sciences, Qassim University, Volume 6, No. (2).

    [8] Al-Habil, W. I., Al hila, A. A., Al Shobaki, M. J., Abu Amuna, Y. M., & Abu Naser, S. S. (2017). The Impact of the Quality of Banking Services on Improving the Marketing Performance of Banks in Gaza Governorates from the Point of View of Their Employees. International Journal of Engineering and Information Systems (IJEAIS), 1(7), 197-217.

    [9] Alhelou, E. M. S., Al hila, A. A., Al Shobaki, M. J., & Abu Naser, S. S. (2017). The Quality of Banking Services as an Input to Improve the Marketing Performance of Banks in Gaza Governorates from the Point of View of Customers. International Journal of Information Technology and Electrical Engineering, 6(5).

    [10] Al-Jariri, Saleh Omar Karama (2006). "The Effect of Internal Marketing and Quality of Services on Customer Satisfaction: An Empirical Study of a Sample of Yemeni Banks", PhD Thesis, University of Damascus, Syria.

    [11] Al-Momani, Mohammad H. (2011). "Financial Transfer and its Impact on the level of Democracy: A Pooled Cross - Sectional Time Series Model", Dirasat, Human and Social Sciences, Volume 38, No. 2, (2011).

  • Metrics
    No metrics available
Share - Bookmark