IMPACT OF MARKETING STRATEGIES ON SACHET PRODUCTS IN BANGLADESH

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Hossain Shahid SHOHROWARDHY; H.M. Kamrul HASSAN;
(2015)
  • Publisher: Editura Univeristatii "Stefan cel Mare" din Suceava
  • Journal: The USV Annals of Economics and Public Administration,volume 15,issue 1(21) June,pages214-222 (issn: 2285-3332, eissn: 2344-3847)
  • Publisher copyright policies & self-archiving
  • Subject: Sachet Product | HF5001-6182 | Sales-Profit Pyramid | Marketing Strategies | Business | Sales-Profit Py ramid and Marketing Strategies

A product is anything that can be accessible to the market for satisfaction. The basic objective of marketing is maximum satisfaction since satisfaction of consumer and business performance is positively related to each other. For satisfaction, product is diversified in... View more
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