Determinants of Beef and Pork Brand Equity

Preprint OPEN
Parcell, Joseph L.; Schroeder, Ted C.;
(2003)
  • Subject: Brand Equity, Pork, Beef, Hedonic Modeling, Livestock Production/Industries, Marketing, | Demand and Price Analysis,

A set of consumer-level characteristic demand models were estimated to determine the level of brand equity for pork and beef meat cuts. Results indicate that brand premiums and discounts vary by private, national, and store brands; and brand equity varies across meat cu... View more
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