Management du cycle de vie du client: proposition d'un modèle conceptuel d'évaluation de l'utilisation des logiciels CRM

Doctoral thesis French OPEN
Coovi, Byblice;
(2010)
  • Publisher: HAL CCSD
  • Subject: [ QFIN.PM ] Quantitative Finance [q-fin]/Portfolio Management [q-fin.PM] | life cycle | customer relationship | collaborative | operational | collaboratif | [QFIN.PM] Quantitative Finance [q-fin]/Portfolio Management [q-fin.PM] | opérationnel | Analytics | performance | management | Analytique | cycle de vie- performance | relation client | CRM

The customer relationship management represented the major preoccupation of companies and researchers these last years. According to the marketing authors, the notion of CRM (customer relationship management) meets to be the effective solution for the customer relations... View more
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