Klasifikasi Atribut Pelayanan Mobile Banking dengan Kano Model Berdasarkan Dimensi E-Servqual

Article English OPEN
Imam Safi'i;
  • Publisher: Universitas Serang Raya
  • Journal: Jurnal Sistem dan Manajemen Industri (issn: 2580-2895, eissn: 2580-2887)
  • Publisher copyright policies & self-archiving
  • Identifiers: doi: 10.30656/jsmi.v2i2.696
  • Subject: Service Quality | Kano Model | E-Servqual | T55.4-60.8 | E-Servqual; Kano Model; Mobile Banking; Service Quality | Mobile Banking | Industrial engineering. Management engineering

This study aims to determine the classification of mobile banking services that improve customer satisfaction based on the dimensions of E-Servqual using the Kano Model method. The classification is needed so that the banks were able to make improvements and innovations... View more
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