Communicating the risks and benefits of genetically engineered food products to the public: The view of experts from four European countries

Research English OPEN
Scholderer, Joachim; Balderjahn, Ingo; Will, Simone;
(1998)
  • Publisher: Aarhus School of Business, MAPP Centre
  • Subject: HHÅ forskning | MAPP

Executive summary 1. Previous research on the risks and benefits of genetically engineered food products has not accounted for risk communication issues. The introductory part of this paper develops a more comprehensive model. Risks and benefits enter the model as the i... View more
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