A sensemaking perspective on retailer buying behaviour: Towards a new conceptual framework

Contribution for newspaper or weekly magazine English OPEN
Esbjerg, Lars;
  • Publisher: EIASM
  • Subject: Foods | Købsadfærd | Buying behaviour | MAPP | Sensemaking | Fødevarer
    acm: ComputerApplications_GENERAL

This paper examines the shortcomings of the existing literature on retailer buying behaviour and discusses the potential contribution of studying retailer buying behaviour from a sensemaking perspective. A new conceptual framework for understanding retailer buying behav... View more
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