Impacts of iPad attributes, Lifestyles and media dependency on adoption of iPad and intensity of iPad usage in Mainland China

Conference object, Preprint OPEN
Kevin, Li Xinpeng;
(2012)
  • Publisher: ITS Bangkok
  • Subject: Adoption of iPad | Media Dependency | iPad attributes,Lifestyles,Media Dependency,Adoption of iPad,Intensity of iPad usage | iPad attributes | Lifestyles | Intensity of iPad usage
    • ddc: ddc:330

The goal of this exploratory research is to identify attributes that can distinctly characterize iPad and examine the predictive power of iPad attributes, lifestyles, media dependency, and demographics on adoption of iPad, iPad usage patterns and intensity of iPad usage... View more
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