“Virtual Social Life and Related Marketing Efforts in the World of Online Games”

Article English OPEN
Cevdet Panayirci; Fazli Yildirim;
(2010)
  • Publisher: Social Sciences Research Society
  • Journal: International Journal of Business and Management Studies (issn: 1309-8047, eissn: 1309-8047)
  • Subject: HF5001-6182 | Business | Social Sciences | H | HF1-6182 | Mmorpgs, game based social life, online game marketing, game forums, virtual chat. | Commerce
    acm: ComputingMilieux_PERSONALCOMPUTING

As the Internet and the World Wide Web proliferate, a new form of communication and interaction has been made possible. People live increasingly hybrid lives where the physical and the digital, the real and the virtual interact. Massively multiplayer online role - playi... View more
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