Marketing Analysis of a chosen Company

Bachelor thesis Czech RESTRICTED
Mihályová, Tereza;
(2013)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: PEST analysis; situation analysis; competition; PEST analýza; situační analýza; konkurence | marketingový mix; SWOT analýza; SWOT analysis; marketingové prostředí; marketing environment; marketingová situační analýza; B2B marketing; marketing situation analysis; marketing mix

The topic of this bachelor thesis is a proposal for improvement current situation in the company, which is engaged in manufacturing machinery for the food industry. The theoretical part includes the definition of market of organizations, marketing environment, marketing... View more
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