publication . Article . 2016

Taming Distraction: The Second Screen Assemblage, Television and the Classroom

Markus Stauff;
Open Access
This article argues that television's resilience in the current media landscape can best be understood by analyzing its role in a broader quest to organize attention across different media. For quite a while, the mobile phone was considered to be a disturbance both for watching television and for classroom teaching. In recent years, however, strategies have been developed to turn the second screen's distractive potential into a source for intensified, personalized and social attention. This has consequences for television's position in a multimedia assemblage: television's alleged specificities (e.g. liveness) become mouldable features, which are selectively app...
free text keywords: technischer Wandel, liveness, Broadcasting, Telecommunication, Aufmerksamkeit, assemblage, audiovisuelle Medien, digitalization, Interactive, electronic Media, media industry, e-learning, computerunterstütztes Lernen, Digitalisierung, interaktive, elektronische Medien, Medienpädagogik, computerunterstützter Unterricht, computer aided learning, technological change, intermediality, second screen, economy of attention, News media, journalism, publishing, television, Communication. Mass media, Medienwirtschaft, mass media, Massenmedien, Cross Media, audiovisual media, multimedia, Intermedialität, P87-96, attention, Publizistische Medien, Journalismus,Verlagswesen, Rundfunk, Telekommunikation, Media Pedagogics, Fernsehen, computer-aided instruction, ddc:070
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publication . Article . 2016

Taming Distraction: The Second Screen Assemblage, Television and the Classroom

Markus Stauff;