Strategic mistakes (AVOIDABLE) The topicality of Michel Porter’s generic strategies

Article English OPEN
Leandro Adolfo Viltard;
  • Publisher: Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
  • Journal: Independent Journal of Management & Production (issn: 2236-269X)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.14807/ijmp.v8i2.580
  • Subject: Management. Industrial management | Strategy; Generic; Mistake; Competitiveness; Value; Smart; New Beetle | HD28-70 | Strategy – Generic – Mistake - Competitiveness – Value – Smart – New Beetle.

This article explores the topicality of Porter’s generic strategies, assessing about their applicability on two specific automotive industry projects: The Smart and the New Beetle.   After performing a documentation analysis on these two projects, it was concluded t... View more
  • References (1)

    SASS, R. (01/25/2013) Secrets of the original Volkswagen Beetle, from, retrieved 11/21/2016.

  • Metrics