Franchising as a form of entry to the market

Bachelor thesis Czech RESTRICTED
Kotová, Šárka;
(2008)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: financing; Česká republika; Czech Republic; business; franchising; financování; franchisová smlouva; podnikání; franchise agreement | Franchising; Franchisor; Franchisant; Franchise; Franchisa; ibis hotels | franchise; Vitaland; franchising; franchisa; franchisor | Pronuptia lawsuit; franchising; případ Pronuptia; legal environment of the czech republic enabling the franchising development; franchising v ČR; franchising in the Czech republic; právní prostředí ČR pro rozvoj franchisingu; franchising contract; franchisingová smlouva | franchising; franchisor; franchisant; franchisa; franchise; Yves Rocher; franchisee | Podnikání; Czech republic; Business; Franchising; Bakalářská práce; ContiTrade Services; BestDrive | franchising; franchisor; franchisant; Fornetti; franchise; franchisa

This bachelor thesis deals with franchising as a form of entry to the market. This work is devided into three chapters. The first chapter is focused on general theory in franchising (definition, different kinds of franchising, advantages and disadvantages, franchising h... View more
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