Social media, interactive tools that change business model dynamics

Doctoral thesis English OPEN
Rodriguez Donaire, Silvia;
(2012)
  • Publisher: Universitat Politècnica de Catalunya
  • Subject: :Economia i organització d'empreses [Àrees temàtiques de la UPC] | 33 | small-medium enterprises | business model innovation | web 2.0 | business model | social media

The aim of this research is two-folded. On the one hand, it attempts to assist employers of Catalan micro-retailers in designing, implementing and developing their Social Media strategy as a complementary channel of communication. On the other hand, it attempts... View more
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