The Healthier the Tastier? USA–India Comparison Studies on Consumer Perception of a Nutritious Agricultural Product at Different Food Processing Levels

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Dubé, Laurette; Fatemi, Hajar; Lu, Ji; Hertzer, Cristian;

Present research compares food beliefs associated with a naturally nutritious agricultural commodity (namely pulses) in Western and Eastern cultures (namely US and India). Specifically, this paper focuses on the perception of healthiness and tastefulness of the food and... View more
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