SPORTS MARKETING AS A BUSINESS FUNCTION IN MODERN SPORTS

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Danilo Aćimović; Omer Špirtović;
(2013)
  • Publisher: Montenegrin Sports Academy and Faculty for Sport and Physical Education
  • Journal: Sport Mont (issn: 1451-7485, eissn: 2337-0351)
  • Publisher copyright policies & self-archiving
  • Subject: sport marketing | GV557-1198.995 | Sports | sport organization | business function | sport

Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing, belongs to the newer type of the marketing. It appeared in time of increasing activity and significance of sport... View more
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