Non-Price Competition in the Port Sector: A Case Study of Ports in Turkey

Article English OPEN
Soner Esmer ; Hong-Oanh Nguyen, Ph.D. ; Yapa Mahinda Bandara, Ph.D. ; Kazim Yeni, Ph.D. (2016)
  • Publisher: Elsevier
  • Journal: Asian Journal of Shipping and Logistics, volume 32, issue 1, pages 3-11 (issn: 2092-5212)
  • Related identifiers: doi: 10.1016/j.ajsl.2016.03.001
  • Subject: Shipment of goods. Delivery of goods | HF5761-5780 | Turkish Ports | Port Services | SEM | Non-price Competition

Although the port sector has been facing increasing competition, there is limited research on how ports compete using non-price competition strategies. There are a few studies on non-price competition in the port sector. However they mainly focus on the marketing aspect. This paper seeks to fill this gap in the literature, especially from a combined marketing-economic perspective. Especially the paper's main objective is to identify the determinants of non-price competition in the port sector and evaluate their effect on various aspects of non-price competition. We start with a general conceptual framework to explain how competition in the sector can be affected by various factors and then propose an analytical framework on non-price competition. The analytical model is then used to support the design of a survey questionnaire. Next, hypothesis tests are conducted using exploratory factor analysis (EFA) and structural equation modeling (SEM) and data collected from a survey of Turkish ports. Based on the analysis results, the implications for port management and future research are also discussed.
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