publication . Article . Other literature type . 2016

The outer influence inside us: Exploring the relation between social and personal norms

Paula Castro; Raquel Bertoldo; Raquel Bertoldo;
Open Access English
  • Published: 01 Sep 2016
  • Publisher: HAL CCSD
International efforts for a more sustainable society have often resorted to formal agreements. But these commitments are more effective if people, communities and institutions integrate them as relevant behavioural standards, or social norms. In this paper we propose to analyse how social norms are internalized as personal norms and environmental identity, and then how able they are to predict recycling and organic foods purchase behaviour in two countries—Portugal and Brazil. The role of group identification is also analysed. Results show that behaviours are better predicted by personal norms and environmental identity than by more external social norms. Moreov...
free text keywords: organic purchase, group identity, personal norms, social norms, pro-environmental behaviour, recycling, [SHS.ENVIR]Humanities and Social Sciences/Environmental studies, [SCCO]Cognitive science, [SDE]Environmental Sciences, :Ciências Naturais::Ciências da Terra e do Ambiente [Domínio/Área Científica], :Engenharia e Tecnologia::Engenharia do Ambiente [Domínio/Área Científica], Social psychology, Group identification, Sociology, Norm (social), Collective identity, Socioeconomics, Social norms approach, Sustainable society
Funded by
FCT| UID/PSI/03125/2013
Center for Research and Social Intervention
  • Funder: Fundação para a Ciência e a Tecnologia, I.P. (FCT)
  • Project Code: 147229
  • Funding stream: 5876
FCT| SFRH/BD/62033/2009
  • Funder: Fundação para a Ciência e a Tecnologia, I.P. (FCT)
  • Project Code: SFRH/BD/62033/2009
  • Funding stream: SFRH | Doutoramento
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