The influence of product packaging colour on impulsive buying behaviour

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Pilelienė, Lina; Grigaliūnaitė, Viktorija; Stakauskaitė, Greta;

Relevance of the research. In the contemporary market economy, where competition among companies is very intensive, companies are looking for new, creative and effective ways to increase their profits. Seeking for the same aim, traditional marketing methods are suppleme... View more
  • References (14)
    14 references, page 1 of 2

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