Food-related life style: Development of a cross-culturally valid instrument for market surveillance

Research English OPEN
Grunert, Klaus G.; Brunsø, Karen; Bisp, Søren;
(1993)
  • Subject: HHÅ forskning | MAPP

Executive summary: 1. Surveying end users is a major component of market surveillance in the food industry. End users' value perception is the final determinant of how all other actors in the food chain can make a living. To perceive trends that affect how consumers... View more
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