Advertising and Wine Language: Considerations on New Consumption Patterns

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Silvia-Mihaela PAVEL;
  • Publisher: Romanian Foundation for Business Intelligence
  • Journal: Cross-Cultural Management Journal, issue 29 October, pages 45-53 (issn: 2286-0452)
  • Publisher copyright policies & self-archiving
  • Subject: wine knowledge | advertising, linguistic strategies, consumption, social values, wine knowledge | HF5001-6182 | Business | Sociology (General) | HM401-1281 | social values | consumption | advertising | linguistic strategies
    • jel: jel:M37 | jel:M31

In today’s consumer society, the wine has gone from being the staple diet to become one of the signs that show the status of the subject, as a demonstration of high rank and taste, aspirations, status, lifestyle, in which having fun, the pleasure, is the fruit of knowle... View more
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