Mind the Gap - Building Profitable Community Based Businesses on the Internet

Report, Preprint OPEN
Krieger, B.L.; Müller, P.;
(2001)
  • Publisher: MERIT, Maastricht Economic Research Institute on Innovation and Technology
  • Subject: economics of technology ;

Building Internet communities will become a strategic tool both as a stand-alone model and as a supplement to sustain competitive advantage for "normal" businesses. Community based business models aim to profit from the value, which is created when Internet communities ... View more
  • References (46)
    46 references, page 1 of 5

    I. Thinking About Internet Communities...............................................................................4 a. Community Based Business Models...................................................................................6 b. Different Logic of Markets and Communities....................................................................7 II. Bridging the Gap with Metaphors ...................................................................................10 a. Legitimizing Communities................................................................................................11 b. Reproducing Community..................................................................................................14 III. Metaphors as Business Tools...........................................................................................17 a. Generating Value ..............................................................................................................17 b. Capturing Profit ................................................................................................................19 Adorno, Theodor W. und Horkheimer, Max, Dialektik der Aufklärung. Philosophische Fragmente, Frankfurt a.M., Taschenbuch Fischer-TB.-Vlg, 1969.

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