Modeling Business Strategy: A Consumer Value Perspective

Conference object English OPEN
Svee , Eric-Oluf; Giannoulis , Constantinos; Zdravkovic , Jelena;
(2011)
  • Publisher: Springer
  • Related identifiers: doi: 10.1007/978-3-642-24849-8_6
  • Subject: [INFO] Computer Science [cs] | requirements engineering | strategy maps | [ INFO ] Computer Science [cs] | [ SHS.INFO ] Humanities and Social Sciences/Library and information sciences | balanced scorecards | Consumer value | [SHS.INFO] Humanities and Social Sciences/Library and information sciences | Information Systems | Systemvetenskap, informationssystem och informatik

Part 3: Business Modeling; International audience; Business strategy lays out the plan of an enterprise to achieve its vision by providing value to its customers. Typically, business strategy focuses on economic value and its relevant exchanges with customers and does n... View more
  • References (19)
    19 references, page 1 of 2

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    10. Giannoulis, C., Petit, M. and Zdravkovic, J.: Modeling Business Strategy: A Metamodel of Strategy Maps and Balance Scorecards. In: 5th IEEE International Conference on Research Challenges in Information Science (RCIS 2011). IEEE, New York (2011)

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