Deriving consensus rankings via multicriteria decision making methodology

Preprint OPEN
Amy Poh Ai Ling; Mohamad Nasir Saludin; Masao Mukaidono;
(2012)

Purpose - This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia. Design/methodology/approach - The ELECTRE I model is ... View more
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