Brand Management Model in Sport Industry of Iran: Professional Football League Case

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Vajihe Javani; Mohammad Ehsani; Mojtaba Amiry; Hashem Kozechian;
  • Publisher: Ümit Hacıoğlu
  • Journal: International Journal of Research In Business and Social Science,volume 2,issue 3 July,pages68-74 (issn: 2147-4478)
  • Publisher copyright policies & self-archiving
  • Subject: Brand management, Sport Industry, Brand image, fans; | Social Sciences | Brand management, Sport Industry, Brand image, fans | H

The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 items questionnaire. A struc... View more
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